I am aiming my magazine at males aged between 15-23 that have an interest in indie music and a hipster fashion sense such as wearing clothes from shops like Wellgosh and Urban Industry. My magazine has a formal but casual feel of an NME or Q magazine but also be more adventurous to alternative genres like the Rolling Stones magazine. However I might also incorporate a feel of Clash magazine too by using ideas from their basic and simple but effective display of a magazine. I am targeting the indie genre market as I feel there isn't a consistently indie magazine out there for them to get hold of and read as I feel it is a niche market this makes it perfect to release my magazine. I am aiming this magazine at people through featuring bands they like such as Peace, Crystal Fighters, The Neighbourhood and Cage the Elephant and through displaying fashion that these sorts of hipsters will be interested in. The bands I have decided to include in my magazine are predominantly British as that is where my magazine will be sold so it is more relate able. My magazine has a simple layout and design with a simple colour scheme. I have purposely chosen this style as it will attract my specific target audience. I researched other similar magazine styles to how I wanted to create mine. I found that the simple magazines (Clash) fair well and have a more alternative audience which is what I am aiming for. My models will also appeal to my audience as he looks similar to them and they will pick up on this and may want to give it a read. This is because my models are young and look like indie scenesters/hipsters so this will attract that type of audience. My language will also hugely influence who reads my magazine as if it incorporates to much slang then that might put off some of my potential readers. I have used pull quotes to attract my genre of audience such as on my front cover a quote from my artist says "The best way to get approval is to not need it" which is an arrogant quote to attract that type of audience. This is why I have decided to use formal language in my magazine. I think the price of my magazine will also hugely influence who buys it. Pricing it at £2.99 makes it no too expensive and quite appealing for my target market (15-23) who may not have loads of money. Overall, I feel I have done a lot of things to attract my audience and address them in an appropriate way. I think I achieved this by focusing on my target audience and the wants/needs of my audience for a magazine. I also spent a lot of time to make sure the way I have represented my artist to appeal to the audience whilst still fitting the part in a realistic magazine. What I have included in my magazine is also focused around what I know people who would consider buying the magazine would like, as my friends fit the part of this audience.